So, why does plastic packaging matter?
Of all plastic packaging produced each year 75% is waste
Of this 58M tonnes of plastic waste only 14% is recycled
This results in our oceans containing roughly 1 tonne of plastic to every 3 tonnes of fish
and the average person ingesting roughly 5g of plastic every week
Produce Less Plastic Waste
At Naturpac we are motivated to drive our partners throughout the grocery supply chain to consider ways to use less plastics, instead exploring recyclable, biodegradable and ultimately compostable options.
Drive a Recycling Revolution
We are working with retailers, local government partners, schools and University research institutes to identify the best ways to educate the consumers of today and of tomorrow on the benefits and ways to save our planet through recycling practices.
Think Beyond Recycling
We are challenging ourselves, our partners and our peers to strive beyond recycling. We recognise that recycling is not the end goal. We need to aim for compostable solutions that are focused on the betterment of the earth, every step of the way.
It is Naturpac's mission to change the way people think about packaging. We need to move away from an autopilot frame of mind, and towards a positive choice for change.
Based in Australia and New Zealand, we plan to start locally and build a funnel of change where businesses start by transitioning to Bronze level packaging options. However, at the other end of the funnel – we hope one day to see people striving to make all of their packaging choices centre around compostable options.
Leading by Example
Our parent company, J-Tech Systems is one of Australia’s largest packaging providers for the Fresh Produce industry. As such, we are strongly positioned not only to deliver change, but to champion it ourselves.
As a result, as part of our Corporate Social Responsibility targets, we are aiming for the following three goals:
Earth Cycle Adoption
J-Tech Systems was an early adopter of environmentally friendly packaging options. Adopting and getting behind Earth Cycle Punnets at the earliest stage.
Eco Label Innovation
J-Tech Systems started investing in compostable labelling and label backing many years ago, and continues to do so.
Back in 2016 J-Tech signed on as a pioneer pilot partner with INFIA to trial and roll out their earliest RPET product lines.
An organisational rethink in 2017 triggered two main motivators for J-Tech systems: Do better by our supply chain, do better by our environment.
100% RPET Provider
Following two years of scaling with INFIA, J-Tech became the first 100% RPET provider in Australia.
As a finalist for the PMA-ANZ tech innovation awards, J-Tech was given the stage to announce its intentions to continue to do better by its supply chain, and better by the environment.
It announced the launch of Naturpac in December 2020.
Naturpac Assist Launch
Realising that to drive change across the supply chain support would be needed, Naturpac launched the Naturpac Assist program at Hort Connections 2021.
The program was aimed to offer support to businesses keen to change but without the capability to source funding / expertise to drive this change.
Following the considerable response from LEAs and Local Councils, Naturpac launched a digital version of its Educational offering EcoChoice.
The platform was showcased at Hort Connections 2022 and offers environmental learning for completion in the home at a self-serve rate.