In the wake of recent news regarding REDcycle, Naturpac is redoubling its efforts in guiding Australian Fresh Produce packaging needs and consumers towards sustainable, environmental packaging options.
The news that REDcycle has had to push pause on its collection program has a potentially significant impact on Fresh Produce, given soft plastic use across many categories. Whilst the length of the pause remains unclear, Naturpac is confident that REDcycle and its retail partners are committed to having the program back up and running as soon as possible.
One emerging talking point is the need to better fund and understand the concept of REUSE as it relates to recycling. “Reuse within the 3 Rs of recycling [Reduce, reuse, recycle] is often the least considered, but it is really important,” states Michael Williams, GM of Naturpac. For REDcycle, this has included things like composite asphalt, park benches and many other innovations, which involve putting used soft plastics back into new products.
“We see our role as both a purveyor and educator, so we need to support the industry and consumers in coming to terms with reuse and how to make it sustainable,” states Mitch Pursehouse, Naturpac Sales Manager. Through its educational platform, EcoChoice, Naturpac will be tackling the in-home side of soft plastics reuse. This will be incorporated into its education sessions scheduled for this summer holidays and will also form part of a digital content series shared online in the coming months. The content will showcase ways that households can put their soft plastics back to work.
Since its founding in 2019, Naturpac has been focused on providing environmentally friendly packaging options. Whilst this has always included recyclable options, it also goes beyond them into biodegradable and compostable solutions, with a long-term innovation focus on compostable solutions across the board. “Within our range, there already exist several products that could form soft plastic substitutes,” states Pursehouse. “We are already in discussions with major retailers to discuss and explore these options,” seconds Williams.
Should any firm decisions or pilot programs emerge, Naturpac will move quickly to notify the customer base and the broader industry. “The REDcycle scenario again highlights that the Fresh Produce industry must continue to innovate. We welcome the opportunity to discuss and collaborate with any businesses looking to make inroads into recycling processes,” states Williams.
